ALPHARETTA, Ga. (Nov. 30, 2021) – DefenseStorm, the leading cloud-based cybersecurity, cybercompliance, and cyberfraud management provider to regional and community banks and credit unions, today announced that it took home the night’s top honor at this year’s PRSA Georgia Phoenix Awards, earning the Best of Phoenix Award for its exceptional PR and digital marketing work in partnership with Arketi Group.
After DefenseStorm raised an additional $12M Series B round to meet rising demand for cybersecurity software, it turned to Arketi to help it accelerate market expansion efforts. Together, the teams developed an integrated communications plan to increase awareness of DefenseStorm in the banking, credit union and fintech spaces. Within 12 months, Arketi surpassed all objectives and helped secure 39 earned media placements, 14 awards and seven speaking opportunities. Outside the PR space, DefenseStorm worked with Arketi to launch a new website and developed 738 social posts that ultimately drove a triple-digit increase in engagement.
In addition to the Best of Phoenix Award, DefenseStorm earned awards in the Marketing – Business to Business – Products and Integrated Communications – Business to Business categories.
“Competition for the Best of Phoenix Award is fierce and includes entries from Georgia’s top 500 corporations, PR agencies, non-profits and healthcare systems,” said Steve Soukup, Chief Executive Officer at DefenseStorm. “Having our work with Arketi recognized as the best communication program in Georgia strengthens our roots in the local FinTech community and serves as a tribute to our amazing team.”
“Especially now, the financial services industry calls for cybersecurity technology that can rapidly adapt to a changing marketplace,” said Mike Neumeier, APR, co-founder and CEO of Arketi Group. “Working with DefenseStorm, our team executed an integrated marketing program that drove brand awareness and leads. We are all about marketing that generates revenue for our clients and this program delivered. But of course, we’re also over the moon that PRSA Georgia recognized our work as this year’s best communications program.”
DefenseStorm provides cybersecurity, cybercompliance and cyberfraud solutions specifically built for banking to achieve and maintain Cyber Safety & Soundness. The DefenseStorm GRID is the only co-managed, cloud-based and compliance-automated solution of its kind, operating as a technology system and as a service supported by experts in FI security and compliance. It watches everything on a bank or credit union’s network and matches it to defined policies for real time, complete and proactive cyber exposure readiness, keeping security and fraud teams smart and executives accountable. DefenseStorm links GRID activities directly into control frameworks and self-assessments with automated evidence collection to easily demonstrate adherence to industry and regulatory standards. Compliance evidence can also be linked to your own unique policies and internal controls. A Threat Ready Active Compliance (TRAC) Team augments a bank or credit union’s internal team to protect business continuity and skills availability while also ensuring cost-effective coverage and management. DefenseStorm is a NAFCU Services Preferred Partner for cloud-based cybersecurity. www.DefenseStorm.com
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Arrow, Cox, CHEP, FLEETCOR, Fiserv, Logility and NCR. For more information, call 404-451-7832 or visit www.arketi.com.